Who is Amazon? Who are you?

YES AMAZON #innovates and constantly explores new arenas of #competitiveness – Envied & Feared and the topic of conversation in board rooms and #investorcalls… MY humble suggestion: #FEAR is not the answer, #ACTION is ... #HOPE is not a #STRATEGY … LEARN BUT build YOUR own unique version of future. Is #focus over rated?



Here is a post from the guys at CBInsights
Guess what: Amazon isn’t just a retail/grocery giant. Or a cloud giant. Or a media/video giant. Or a logistics giant.

It’s also an advertising juggernaut.

Amazon’s advertising revenue is growing 60% a year, according to estimates. Analysts peg it at $4.5B+ for 2018, and it's already larger than Twitter and Snapchat’s ad business (see This Week In Data, below).

Wow.

By putting advertising directly into the point where goods are sold, Amazon could: 
  • cut out ad agencies
  • threaten the digital ad dominance of Google and Facebook (which faces other challenges as seen below)
  • and further shift how consumer goods companies market themselves
That’s why Martin Sorrell of global ad conglomerate WPP has said in an earnings call that Amazon is “what keeps him up at night.”

You and just about every CEO, Sir Martin.

Amazon has been mentioned nearly 3000 times in earnings calls in the last year, according to our analysis of earnings call transcript data for 6500+ public companies. That’s more than Facebook, Apple, and Microsoft combined.

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